Next month we are pleased to welcome Ritani as one of our brands! Ritani, a world renowned designer of Diamond Engagement Rings and other fine jewelry, engenders the expression of pure emotion derived solely when celebrating life’s most important moments. They carry engagement rings, wedding bands, and fine jewelry.

The rings shown above are part of the Ritani Setting Collection, which is their most significant design achievement to date. These engagement rings showcase elegance and class while managing to be the most sought after engagement ring on the market.

Another product that Ritani carries is fine jewelry, such as the Bella Vita Necklace. It features a round cut diamond centerstone that is surrounded by pavé diamonds. A perfect gift for that special someone.

Ritani not only caters to women but also carries Men’s Classic Wedding Bands, which is featured below. These men’s wedding bands represent commitment, love and devotion. These wedding bands show the importance of tradition creating the perfect classical wedding band for the groom.

If you’re as excited about us bringing on Ritani as one of our brands as we are, come on in and check it out for yourself! Coming to our store August 2011!

To get the 35% off you must show the coupon on your smartphone or print it off! Make sure to take advantage of this amazing deal and come visit us!

For all those Ritani fans out there you’ll be pleased to know that next month we are bringing Ritani on as one of our brands! Check back next week to find out more about the Ritani brand.

Def: a young woman who attends the bride at a wedding ceremony

It’s an honor to be a bridesmaid in someone’s wedding but first you need to know what this job will entail. Your role may include: dress shopping with the bride, advice on decorations and flowers, accompanying the bride to register for wedding gifts, helping with the seating chart, and then finally.. the Bachelorette Party!

If you’re feeling lost as to how to be a good bridesmaid here are 8 tips to help you out!

1. Make sure the bride knows how honored and privileged you feel to have been chosen to be in her wedding. She’ll appreciate your excitement.
2. Offer your help to the bride and whoever else needs it whenever necessary.
3. It’s always nice to throw your bride a wedding shower! Get the maid of honor and the other bridesmaids involved it’s sure to be a fun time.
4. Make sure your bridesmaid dress fits in with the rest of the wedding. Even if it’s not your favorite color or material, keep it to yourself. It’s also your job to pay for your own dress and shoes.
5. Contribute to the bridesmaid gift, in addition to your own gift.
6. You never know what could go wrong on the wedding today, so it’s nice to make your bride an emergency wedding kit. It could include: bobby pins, safety pins, hair spray, hair dryer, and anything else you think the bride will need!
7. Mingling always helps make the guests feel more comfortable!
8. If you have a chance, make a toast to the newlyweds either alone or with another bridesmaid.

Jewelry wise, make sure that whatever you chose compliments your dress and doesn’t take away from the bride’s! If you’re looking for jewelry make sure to check out Tacori and Tacori 18k925!

Looking for a comical bridesmaid movie? Check out the Bridemaids trailer for a hilariously good time.

Summer Cocktail Ring - Style No. SR105P13

Looking for those perfect pieces of jewelry to enhance your summer look? Tacori 18k925 has just the jewels for you! What better way to celebrate some fun in the sun than with this flirty and fresh rose amethyst cocktail ring? From our stylish and playful 18k925 collection, this unique floral ring is an elegant and modern take on iconic glamour.

Make your outfit complete with this budding Rose Amethyst rosette ring. 18k rose gold details shine warm against a slender .925 silver sculpted crescent frame for a show stopper in full bloom. This feminine pink-violet rose amethyst ring with rose gold details could brighten any gloomy day.

This summer cocktail ring was also featured on the cover of The Knot Summer 2011!

Style # SB100Y

This summer bracelet is perfect accessory to dress up an outfit or add a little sparkle to your everyday wear. Faceted candy-drop gems in saffron Lemon Quartz, honeyed Cognac Quartz, seafoam Prasiolite, Smokey Quartz and deep Rose Amethyst flutter in pronged blossom kaleidoscope circlets, fastened into strands of luxe swoops of .925 silver with an 18k gold Tacori seal toggle. Approx. 32.55ct colored gemstones.

Style # SE100P1213

These sparkling earring are just another way to dress up your outfit in a fun way. Dazzling elongated pear-shaped rose amethyst and round prasiolite unite in fabulous 18k rose gold bold drop earrings for a look of playfully illuminating color and fashion-forward design. Approx.14.90ct Prasiolite & Rose Amethyst (also available in other gemstone options.)

Did you also know that Tacori one of a kind 18k925 jewels was featured in the June 2011 issue of ELLE?

Did you know that June 19th is the 170th day of the year? The special thing about June 19th this year is that it also happens to be Father’s Day! So don’t forget to give your father a hug and tell him how much you love him! In Canada, Father’s Day is celebrated on the third Sunday of June and is not a public holiday.

Maybe your Dad’s favorite watch is broken, no worries! We have services that are provided by Certified Watchmakers, who will service many makes & models. Our estimates are always free. So don’t hesitate to come visit us. Or maybe your dad is looking for a new watch. Be sure to check out Breitling for Bentley’s two exceptional champions, named in honour of the most famous of the Bentley Boys, who was also the first driver to win three consecutive editions of the Le Mans 24 Hours (1928, 1929 and 1930), the Bentley Barnato and the Bentley Barnato Racing chronographs are distinguished by their peerless performances and their resolutely out of the ordinary design.

If you’re in Vancouver for Father’s Day here’s 10 ideas to show your dad you care:

1. Party at a Car-Free Festival
2. Buy him a beer
3. Take him out golfing
4. Go fishing for free on Rice Lake in North Vancouver
5. Treat him for dinner
6. Have a BBQ at Spanish Banks
7. Did your Dad love the movie Thor? If so go visit the Vikings at the Scandinavian Midsummer Festival
8. Take your dad out for brunch
9. Spend the day at Stanley Park
10. Does your dad love plays? Take him to a play at Bard on the Beach

For more information check out about.com

Also, make sure to check out our Father’s Day Contest on our Facebook page.  You can post a picture of  your Dad and tell us all about why he is so awesome or provide a fond memory you have together! On June 19th at noon one post will be chosen at random The winner will receive a Tag Heuer t-shirt and Dinner for two at The Keg! So don’t forget to enter the contest because you might just be the lucky winner!

Happy Early Father’s Day everyone! Let your Dad know how much you care!

It is the Pavillion or section of the diamond immediately beneath the girdle that makes the emerald cut so unique. This style provides a very distinguished table that allows for beautiful clarity. The pavillion is cut with rectangular facets to create a unique optical appearance. With the emerald cut, the size of the rectangle face can vary quite significantly, if you would prefer an emerald cut with a more squared outline then the Asscher style may be what you would be looking for.

One thing is guaranteed with this cut… You are sure to be a head turner. The large table and diamond accented shoulders will have passerby’s gawking in awe. The emerald cut is a definite show stopper, and perfect for the girl that loves a little bit of attention. The emerald cut balances classic glamour with bold distinctive detail and by adding a crown of diamonds, you can create an element that illuminates the graceful profile.

The diamond ring above shows an inspiring and graceful balance between the unique beauty of the emerald cut with the undeniable quality and detail of Tacori.

Come in to see the emerald cut Tacori at Golden Tree Jewellers, we promise you will be blown away!

The contest has provided pictures of young couples, old couples, hard working fathers and husbands, and caring mothers and wives. While administering the contest it has been great to see all the photos, they have inspired us to think about our own relationships and how valuable they are.

If you would like, check out the Golden Tree Jewellers Facebook page to see some of the photos I am talking about. If you would like, there is also still plenty of time to join as well.

GTJ

Prize: Your choice of either Tacori Silver Cubic Earrings ($300) value or a Movado Bold watch
Contest ends Sunday Feb. 13th at midnight

Step 1: Find a picture on Facebook of the person you are trying to win the earrings or the watch for. Could be a girlfriend, wife, boyfriend or husband, even a friend.

Step 2: Click “Like” on the Golden Tree Jewellers page and then upload the image to the Golden Tree Facebook wall and tag yourself and your significant other in the image and write a short caption

Step 3: Have your friends and family “like” your image

How to Win: The picture that has the most votes or “Likes” by February 13th at midnight will win their choice of either the Tacori earrings or the Movado Bold watch! In order for your friends that are not currently a member of the page to vote for your photo they have to “Like” the page itself first so they can get access. Entries that the Golden Tree staff vote on as being the most creative ones will earn 5 extra votes.  Any questions please click here

Ever since the beginning of mechanization, production, commercialization and promotion brands have emerged as a link between a physical product and the emotions of a consumer. Most products are chosen today because at some level there is an emotional attachment to a brand name. Let’s step back, where did brands come from? Well, back in the good old days, cattle ranchers fell into the practice of literally iron branding their cattle as competition rose around the country side and ranchers took more ownership of their differentiated product.Perhaps for example, one particular rancher was notorious for always having the biggest juiciest herd. The brands slowly became symbols of distinct quality, these stamps created trust in the eyes of the purchasers. Over time groups of loyal purchasers would congregate around that symbol and create an attachment with it because of the distinct properties it has come to symbolize, there is an emotional connection. While the Jewellery and Timepiece industry is much different than the cattle industry we trust your picking up what we’re throwing down.

Fast forward to today, a time where we are inundated with brands and their messages, some of them we pay attention to, many of them we don’t. The ones we do pay attention to and loyally follow serve as a connection we have to other people. Remember how we said that brands create an emotional connection, well, when many people all have that emotional connection to the brand, they may in turn have an emotional connection to being part of “the club.” As a non-timepiece example once again, when you look at the Harley-Davidson community and the brand, it is very distinct, full of loyal followers that have allowed the H-D name to carry them to new, great levels of relationship and inclusivity. If you were to ride into an H-D rally with a knock-off hog, our bet is that you may not be riding out on it in one piece.

Let’s give an example now of something from the jewellery and watch industry. Gucci is a brand that has been around for a while, they are leaders in the fashion industry and have an unmistakable brand lineup of different products from bags, to glasses, to clothes etc. The Gucci Timepieces are another unmistakable expression of their brand identity.

We want to  attack this issue (purchasing fakes) from two different perspectives so that we can attempt to portray the true motivations for both sides.

“The Faker” – The Faker will most likely buy a replica timepiece because of the most obvious two reasons, they want to be part of the Gucci community and what it has come to represent for a fraction of the price. Understandably not everyone can afford a Gucci form the TWIRL Collection, does this make it right or cool to buy a knock off? Now, consider these three scenarios or types of people (Not that we ever like to stereotype), the first is where a person buys a Gucci under the impression given to her that it is real, ordinarily she would not buy such a product because its a fake but she has been dooped, trust us this happens ALL THE TIME! If this is the case try to inform yourself the best you can with different blogs and product reviews about what a real model looks like, look for the specifics. The second scenario is the one where the purchaser knows it is fake but does not care and does not ever claim to be part of the Gucci community. These people do still discredit the the true Gucci Timepiece customers but the effect is limited because they are not going around flashing their new I-Gucci. These people will often be the first one’s to tell you it is a fake, so God love them for that! The third scenario is when some kid goes and picks up a fake timepiece and then struts down the street showing everyone his new watch claiming that it is the real deal, he is part of the Gucci community he claims and should be recognized as a true member. These are the types of scenarios that really show a lot of disrespect to a community of people that have become loyal to a brand and have a true emotional connection to what it stands for. They have made sacrifices financially to be a part of this group and the kid that picks up the fake and claims it to be real discredits the true owners. So whichever scenario you find yourself in, try to take a look at the other person’s point of view, and remember, we all know what a fake looks like, and if we don’t its easy to find out, so the likelihood of being called out on it is high.

Don’t buy fakes! Don’t ruin the emotional connection between the brands and their followers, show some respect and perhaps find a new community to join if your financial means do not allow you to be a part of the Gucci family.

If you have any examples of fake watches, Jewellery etc we would love if you would post it to the Golden Tree Jewellers Facebook page or on this blog so that we can help educate people on how to spot the fakes!

If this guy tries to sell you an I-Gucci, chances are you are about to join the "Fake Community"

Nearly every Breitling knock off out in the market and online will carry similar flaws, it is important to check this out so that you know that as the proud owner of a brand new Breitling from Golden Tree Jewellers, others aren’t running around saying they own a Breitling, they don’t deserve it.

we have scoured our available resources to give you a few things to look for when proving that your watch is the real deal and your buddy’s watch is a fake.

1. Imperfect second hand anchor

Notice in this comparison that not only is the fake second hand anchor obvious but you will see that the Breitling logo and lettering is blurred. This is a very indicative trait of fakes, blurred lettering and logos.

2. Applied logos with white space

Dials that have an applied Breitling logo are easy to identify with a trained eye. The applied logo on the fake  watch is never well done. The fake logo looks thin and and fragile while the real watch logo has some substance to  it. Also take a look at the white space in the logo on the fake Breitling. Real Breitling dials do not contain white  space within the logo.

3. Calendar functions on subdials

Breitling watches do  not have calendar functions in the subdials like the image on the right.

Today, casebacks are often a little more difficult to use in spotting a fake, here are a few examples of poorly made replicas that will tip you off immediately.

4. Vents

The real Breitlings have actual vents with empty space in between, notice how the fake vents are clearly not open.

5. Flat back and shallow markings

6. Breitling Super Avenger Caseback

Special thanks to BreitlingSource.com for their original content